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What is e-business? The concept of e-business suggests that a new mixture of marketing
channels will allow a company to promote itself in a way never quite possible before.
This powerful new channel, of course, is the utilization of the Internet and related
technologies as a sales and image enhancement tool, as well as a vehicle for
common business and
communication exchange with customers, vendors, and business-to-business entities.
While e-business outwardly appears as a set
of technologies to enable electronic business processes, at its foundation it is an ideology for a
new enterprise model
that seeks to continually adapt to market demand and seize profitable opportunities.
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